Social Media and the Impact of the Influencers
Most of us use social media on a daily basis! Am I true? Some of us may find ourselves scrolling through social media immediately after waking up in the morning, during the day at home or at work and of course in the evening after accomplishing all the duties of the day. Platforms such as Instagram,TikTok and YouTube have become the most used platforms.
In numbers they look like this in 2024:
- Instagram: approximately 2 billion users
- TikTok: around 1.56 billion users
- YouTube: roughly 2.5 billion users
This data proves the best how many of us use different social media platforms everyday. However, have you ever noticed the number of accounts and the number of influencers that you follow?
On Instagram, a normal person follows between 200 and 1,000 accounts and at least 20 influencers. On TikTok, 100 to 500 accounts are common and it’s often 10 – 30 influencers. On YouTube people usually subscribe to 20 – 100 channels users might be subscribed to 5 – 30 influencers, depending on interests such as fitness, beauty, gaming.
Who are Social Media Influencers?
Social Media influencers are people who have a great amount of followers on various digital platforms – such as the ones mentioned above. They create engaging content and are authentic to their followers. You can find influencers even on Pinterest or Facebook, however, not each influencer puts a great emphasis on these platforms anymore.
By being present and by posting regularly on various platforms makes them valuable for different brands looking to promote their products, which is beneficial for both the influencer and the brand.
Usually, an influencer has a niche – this means that they build their profile by something specific. This can be beauty, fashion, traveling, fitness, studying, corporate life… etc. The power of the influencers creates a personal connection to the follower, because we only follow someone, if we are also interested in the topic that is being represented.
How do Influencers Influence Us?
Have you ever bought something just because your friend also bought it and says it’s great? The true fact is that we all have been influenced by somebody along the way and this phenomenon is not new, neither is the Verde Casino no deposit bonus. For example, back in the days television channels used influential individuals to promote products or a service. Remember?
Well, the whole psychology revolves around the fact that if people like something they can easily be influenced by buying it if that specific something comes from a person we respect and like. And yes, today this can also come from a stranger who is an influencer.
Social Media Marketing – What’s the Psychology Behind it?
Social media people use the so called influencer marketing which means that through the psychology of influence they impact purchase decisions of both young and old people (today mostly the GEN Z audience is the target.)
Another way to influence is through brands. The brands who want to promote and sell their products, such as Verde Casino no deposit bonus have to find an influencer who can represent them because of their account and niche and a specific audience, such as online casino fans, who may be interested in buying their products.
Why Does This Work?
Well, the answer is easy. It provides proof – because they make us think that if lots of people use a specific product it has to be good. Another reason is that if we follow someone we like, such as an online casino lover, we are more likely to buy the product they promote. It’s very simple!
This is the reason why brands such as Verde Casino no deposit bonus people, are looking for micro-influencers, because they have a relatively high number of followers and they are trustworthy because of the number of followers. Understand now?
What is the Final Conclusion?
As well as back in the days and now, businesses have always used influencers to gain customers. Whether they were online casino people in a black and white scenario on the screen of the television or individuals on your phone screen, they have the same impact on the average people’s everyday lives.
As social media only continues to grow, influencers and people on social media will definitely shape our lives more through the internet.
