Everything you need to know about a website builder in 2024: Main features and how to choose the best one

The website builder you choose has a direct effect on the overall business success since it influences the ability to reach a larger audience, convert visitors into customers, and maintain a professional online presence. Furthermore, a website builder impacts the actual time when your website will go live as it determines how quickly you can customise features to meet all your requirements. 

Searching for the perfect one, it’s easy to get lost in hundreds of offers. However, in this article, we want to help you choose a builder that will work best for you.

Main features to look for in an online website builder 

Since the market is quite competitive nowadays, developers are constantly incorporating new features into their website builders. However, are all of them important? We doubt it. Generally, there are five main things that a website builder should have. 

User-friendly navigation

Well, what do clients do first once they have come to your website? Right, they search for the needed item. Your task as a business owner is to make the navigation process quick and easy for every visitor. That’s why the key point to check first is whether a website-building tool allows you to create a website that has such navigation elements as: 

• Clear and intuitive menus
• Prominent search bar
• Search suggestions.

Mobile responsiveness 

Statistically, most people use their mobile devices once they decide to purchase anything. This means you should create your website, ensuring that your pages look clear and are easy to navigate not only on desktop but also on mobile. For this, we encourage you to look for a builder that highlights mobile optimisation and has such vital points as:

• Flexible grids
• Responsive images
• Mobile-friendly navigation
• Touch-optimised buttons
• Mobile-friendly forms. 

Search engine optimisation

While quite a lot of website builders offer ready-made product descriptions, relying solely on these generic texts won’t help you rank higher in search engine results. Here it’s important to ensure that a builder has embedded SEO tools that enable you to automatically generate SEO-friendly URLs, see keyword suggestions, and customise meta descriptions. That’s how you’ll create not just visually appealing pages but those that will attract more organic traffic.

AI-powered assistance

Current trends show us that AI is simplifying more and more aspects of our lives –

website building isn’t an exception here. Modern builders have integrated AI to provide smarter solutions, making it possible for users to create websites faster. Basically, now you can just type your request into the chat with the AI website builder and it will instantly create a website layout, and then adjust design elements based on your preferences. Seems to be easier than making everything from scratch or editing the template, doesn’t it?

Analytics reports

The last important feature that we want to mention is the website builder’s ability to make analytics reports. Thanks to them you can gain valuable insights into visitor behaviour, identify which pages perform best, as well as uncover areas for improvement. So, while looking for a perfect online website builder, find information on whether it offers easy-to-read analytics reports and actionable recommendations on which you can base your next steps. 

Five tips on how to choose a business website builder

To make the right choice of website builder, you should also keep in mind some tips. By following these five recommendations, you’ll ensure a smooth and effective website creation process.

Know your website purpose 

Before you start the search, it’s vital to come to terms with the goal you want to achieve with the help of the website. Is it to sell your products? Or do you want to promote your services and show your expertise? For each of these objectives, different features and designs will play a key role, consequently, some builders will be more suitable to meet your specific requirements. 

Think over the timeline 

The thing that also matters greatly is the timeframe within which you want to prepare your website for launch. As we have mentioned before, there are website builders with built-in AI tools that might enable you to create a website in just one day. On the other hand, some builders require a bit more of your time but will supply you with more customisation options so that you can establish a unique brand identity. 

Decide on the main and additional features 

Although website builders offer many options, during the search, it’s important to consider the main and additional features that align with your specific goals. If you need to sell goods, you should pay attention to such features as inventory management, customer accounts, product recommendations, etc. At the same time, if you are a freelancer and want to showcase your services, it’ll be better to choose a builder with various options for portfolio layouts as well as client interaction features. 

Learn as much as possible about a website builder

Once you have found a website builder that matches your goals, timeline, and required features, you can delve into more details. For example, how easy it is to implement custom designs and integrate essential functionalities. At this point, knowledge bases can be helpful. There, you can learn more about how the actual creation process happens step by step. 

Find client reviews

For sure, we can’t underestimate the experience of actual clients who have tried a particular website builder. From their perspective, you can discover whether everything is really as easy as it’s described in the knowledge base. At this point, we encourage you to rely not just on the testimonials featured on the provider’s website, but also to find independent reviews from other sources. 

Create a website with MasterIntegrator

So, are you ready to start your search for the perfect website builder? Consider MasterIntegrator. The platform has partnered with a leading website builder to ease the way businesses and experts create websites. Using it, you can build user-friendly pages with modern features no matter whether you decide to sell your goods, promote your services, or share your knowledge.

We hope the tips we’ve shared help you find a website builder that enhances your business success.